isolation furniture

Isolation Furniture is a furniture brand. A sinister, rational, efficient and lucrative company. A business project that appropriates the language used by companies to sell us their products, and through an ironic perspective, to highlight the false correctness, violence and individual drama hidden in the spaces and consumer habits of our mechanised global culture.

In the world of marketing, users and consumers are generally characterised in stereotypical and idealised ways, resulting in a world of manufactured objects that reflects a positive and bucolic, therefore impoverished, view of what it means to be human. Our company manufactures products that embody an understanding of the consumer as a complex existential being, working on design in order to give a rational and systematic response to our nightmarish psyche: Instead of ignoring feelings such as paranoia, fears, obsessions or frustrations, we will amplify them in order to highlight them, serving them efficiently. We will treat phobias as perfectly reasonable and requirements such as hiding, isolation, loneliness, or suicide as needs of our clients that are satisfied through our furniture.